Slow Morning Coffee
A warm, unhurried brand for a small coffee roaster, designed to feel calm in a loud category, from the first bag on the shelf to the last cup of the morning.
Client:
Mmm Roasters
Category:
Packaging, Branding
My Role:
Creative Direction
A slower, calmer and more thoughtful way to start every single day with coffee.
Slow Morning Coffee wanted to feel calm in a very loud category. We chose soft, earthy colours, relaxed hand-drawn lettering and a label layout that gives each roast plenty of room to breathe, so that choosing a coffee feels as relaxed and unhurried as drinking it on a quiet morning.
The identity now runs across bags, cups and the online shop, with one friendly and honest voice that people recognise at once, whether they are in the shop, at the cafe or at home.
