OMG Soda Cans
Bold type and bright colour for a soda range that is meant to be noticed from across the room, built to feel loud, playful and impossible to miss in any fridge.
Client:
OMG Beverages
Category:
Packaging, Typography
My Role:
Art Direction
Loud, playful and impossible to miss in any crowded fridge, shop or shelf.
OMG Soda Cans needed a look that stands out among dozens of competitors on a crowded shelf. We built the whole design around oversized lettering and a bright flavour colour system that is quick to read, easy to remember and fun to collect, so each can works like a small poster.
The cans keep one clear structure from flavour to flavour, so new additions can join the range easily without starting from scratch or losing the playful character of the original design.
